Avengers: End Game early tracking breaks records as concerns over run-time escalates3 min read
As the monumental event of the World’s mightiest going back to fight the Mad Titan arrives closer, we get our look at the early tracking of the movie. The numbers are incredibly over the top, so much so that it exceeds the opening weekend of Avengers: Infinity War by about 9.3%. The 22nd episode in the Marvel Cinematic Universe is expected to deliver an whooping amount of $ 282M to Walt Disney over the opening weekend in North America.
While the numbers are incredibly huge, it is justified by the incredible amount of hype the cliffhanger from Avengers: Infinity War left. Add to the fact, that a lot of people have realized by now that End Game is infact a new dawn in the Marvel Cinematic Universe ; taking most of its key players away.
While these are definitely good news and a clear indication of a new record by Marvel Studios on both of the global and domestic markets (with a good pair of legs over the consecutive weekends), one thing still stands in the way of success. That is the run-time, which has been a topic of debate over the last couple of months. The film-makers have confirmed on multiple occasions that their present cut is oscillating around the 3-hour mark.
While a run-time of 3 hours may seem tempting for a fan who has waited his/her entire life for the moment, Jeff Bock, the senior analyst for the Researcher Exhibitor Relations shares his concern over an e-mail. “The only thing that could really affect the opening weekend would be a running time that exceeded three hours, which has yet to be confirmed by Disney.”
I have discussed time and again over my articles how a longer run-time can hinder movie business by fewer showtimes. Looks like Avengers: End Game has fallen in a similar situation. Though, it is unlikely that the house of mouse will create creative intrusions in Russo Brothers’ decisions to set a particular run-time on their fourth (and possibly final) record-breaking MCU movie; we have to wait for the movie to find out whether the run-time was worth the cut.
For now , let us know about what you feel about the numbers and the concern over the run-time in the comments section down below and follow us for more superhero updates.
Source – Bloomberg